The Hibiscus Coast website was designed following best in class usability standards. The website is also design to be mobile responsive – to adapt its screen size to the size of the browser device screen.
Hibiscuswatersupply.co.nz also follows SEO quality guidelines, with a particular focus on presenting unique copy (non-duplicate), SEO friendly URLs and relevant title and H1 tags. Key search engine optimisation features were embedded into the design and content taxonomy during the pre-design planning phase of the new website.
Embedding SEO factors during the pre-design phase is critical. A new website cannot be re-wired for SEO once it is live. SEO needs to be considered from the outset.
The website was design and optimised by Clickthrough, an Auckland search engine optimisation (SEO) and web design company.
The website is optimised to load quickly. This creates a better user experience that in turn helps improve search engine rankings.
The new website targets residents in Albany, Northshore and Rodney seeking water and earthmoving services.